An attendee checks in at the registration desk for United Way Worldwide's Community Leadership and Impact Conference in Toronto.
The front row at a technology conference session waits for the keynote speech to begin.
At a conference in Seattle, an exhibitor sticks a Post It note on a glass wall.
Two United Way Community Leadership conference attendees have a pre-keynote discussion in front of an IMAG screen.
At a planning conference in Chicago, an attendee scans a Twitter feed showing real-time tweets about the conference.
A volunteer gives directions to a conference attendee's next session.
A 'living statue' breaks character, to the surprise of a Meeting Planners International member attending an MPI monthly meeting in Minnesota.
Two planning students at a lunchtime round table discussion at the National Planning Conference in Atlanta.
Two attorneys chat in the hallway at a Minnesota Continuing Legal Education event in St. Paul.
A financial advisor and his wife are all smiles as he is inducted into his company's Hall of Fame.
President of the American Planning Association Bill Anderson heads to a session at an APA conference in Atlanta.
While waiting for a session to start an academic conference attendee listens to a colleague.
An association conference attendee enjoys a bit of sun while waiting to register for a planning conference at the Washington State Convention Center in Seattle.
An attendee asks a question during the plenary session of the CLEAR conference in Minneapolis.
A girl works on a project during an 'Invent It Build It' event in Minneapolis sponsored by the Society of Women Engineers.
A full house enjoys a session at an association conference in Seattle.
At a Google Sandbox recruiting event at the Machine Shop in Minneapolis, an attendee receives her badge.
A group of conference attendees have a discussion under the glass dome at the Washington State Convention Center in Seattle.
A United Way conference delegate takes a selfie in front of an illuminated version of the non-profit's motto at a leadership conference.
A group of hack-a-thon participants work on their project during a conference in Seattle.
An association member gets directions from a student volunteer at a conference in Phoenix.
Two old friends reunite at the 50th Anniversary Gala for the Walkin Counseling Center in Minneapolis.
A professional association conference attendee waits for a keynote to begin in Phoenix.
A new representative for a Fortune 500 financial services company proudly points out her position on the new representatives leaderboard.
A Google employee answers questions from a prospective Google employee about what it's like to work at Google during a recruiting event in Minneapolis.
During a session at a corporate conference in San Francisco an attendee stands to ask a question.
At a Home Depot Sales meeting where store managers were encouraged to dress up as their favorite movie characters, a pirate receives a 20 year service award.
A board member of the National Association of College & University Attorneys introduces young colleague at the organization's conference in Minneapolis.
At a corporate awards ceremony, the top performing sales office poses for an on-stage selfie.
At the start of a corrections industry conference in Minneapolis, the colors are presented by the Minnesota Dept. of Corrections Honor Guard.
Two colleagues chat at a business resource fair near Denver.
The classic marshmallow spaghetti exercise results in surprise as a non-profit conference attendee gets the marshmallow to sit atop a tower of spaghetti.
One conference attendee tells an amazing story to another attendee at a non-profit leadership conference in Canada.
An attendee at a business development conference for financial advisors eagerly awaits the start of a keynote speech.
At a business conference for financial advisors in Minneapolis, three attendees listen intently to a speaker.
A group of delegates pose inside the 'helping hand' logo at a United Way conference.
A makeshift desk lets a technology conference attendee catch up on email at the Minneapolis Convention Center.
Long-time association members stand to be recognized for their years of service at a conference in Minneapolis.
Members of the top-selling regional sales office for a financial services company celebrate their achievement at the company's annual awards celebration.
After speaking to the HSMAI conference, author Judi Holler poses for a selfie with a fan.
An attendee checks in at the registration desk of the American Institute of Architect's Women's Leadership Summit in Minneapolis.
Reg Chapman, reporter for WCCO-TV in Minneapolis, hugs a long-time counselor at the Walkin Counseling Center during the center's 50th Anniversary Gala.
It's not all serious business at a business development conference for financial advisors in Minneapolis.
Minnesota Governor Tim Walz poses for a photo with agriculture students at an Ag & Food Summit in S. Paul.
Two managers for a Fortune 500 company greet each other with an elbow bump at a company leadership summit in Scottsdale, AZ.
A Great Clips executive is congratulated by her husband after receiving the company's Hall of Fame award at their biannual convention in Minneapolis.

This gallery is called 'Attendees at Work' and shows attendees doing all of the things attendees go to events to do, but don't let the word work fool you. Joe makes it his mission to show attendees having fun, even when they are working, because people will want to attend an event that is not only worth their time, but something they will enjoy. This can powerfully impact the value proposition that your potential attendees consider when they are deciding whether to attend one of your events, and this in turn will boost event attendance. And aside from most people's built-in bias to attending events where they might occasionally smile or laugh, people actually learn more when they are having fun.